Calgary Child Advocacy Centre declares October  ‘Child Abuse Prevention Month’ in Alberta

Calgary Child Advocacy Centre declares October ‘Child Abuse Prevention Month’ in Alberta

The CCAC and its supporters collectively wear purple to raise awareness for child abuse alongside fifth anniversary of the Centre

CALGARY, Alta. (October 1, 2018) – Today, in conjunction with its partners, government, and the community, the Calgary Child Advocacy Centre (CCAC) officially declares October ‘Child Abuse Prevention Month,’ an annual observance dedicated to raising awareness and preventing child abuse in the province.

This important announcement brings together community leaders, partners, and affiliate organizations – Alberta Health Services, Alberta Justice & Solicitor General, Calgary Police Service, Children’s Services, and Royal Canadian Mounted Police, as well as Alberta Education, Treaty 7, and the University of Calgary – in a unified effort to promote the importance of educating Albertans about how to recognize and address suspected child abuse and/or neglect. The announcement also coincides with the CCAC’s fifth anniversary and highlights the more than 7,500 children and youth it has supported since inception.

“Declaring ‘Child Abuse Prevention Month’ puts much needed focus on an issue that requires urgent attention and action,” says Sara Austin, CEO, CCAC. “All of us play an important role in recognizing and preventing child abuse and neglect as well as taking positive action to promote child and family well-being. Today’s announcement allows us to further the conversation around this significant issue.”

Child abuse is a serious public health issue that requires attention, advocacy and action. The mandate of the CCAC is to unite the community and work towards a day that no child or youth is abused. Together with partner organizations, community advocates and government allies, the CCAC continues to demonstrate how commitment to a shared vision can transform how child abuse is addressed and understood in the province.

Attendees at today’s announcement wore purple to unite in their solidarity and support of ‘Child Abuse Prevention Month.’ Other provinces, including Ontario, have implemented ‘Dress Purple Day’ to raise awareness for the rights of children and youth and safety and well-being in all aspects of their lives. A number of educational and awareness initiatives for various groups in Calgary will also be championed by the CCAC this month to further educate stakeholders, community partners and the public on how to recognize, respond to, and report suspected abuse.

To learn more about the CCAC, visit